does ESPN know that Bird and Magic both retired?

so as grateful as i am that we don't have to endure a Spurs vs. Pistons final, i am growing a little bit annoyed with all the Celtics vs. Lakers hype. granted ESPN and ABC have been sporting a boner for this series the moment K.G. became a Celtic, and i know that this is exactly the final the NBA wanted...but come on. why do we have to take a trip down memory lane when it isn't fucking relevant? most of the guys playing in this series were little kids back in 1987. the Celtics and Lakers haven't been a real rivalry since Magic and Bird both retired back in the early 90s and last time i checked they aren't walking through that door....so why don't we all just dial the nostalgia meter back a couple of notches and settle down before it starts to induce rage and vomiting among those of us who could give two shits about the cities of Boston and LA.